If you act with clients, at a few point for your career,you've probably been asked, "What's your hourly rate?" or even "How much do you charge per hour?"
At present, you and I personally both know this question is not completelyrelevant, even if you provide services like I personally do. Because itdoes not really matter how much I personally charge per hour. What theclient really wants to know is, "How much is this going tocost me?"
However they do not wish to pay a few astronomical hourly fee,either. They wish to feel like you put a few effort intotheir operate.
So what you really require to know is, "How much would it be worth tothis client to have this problem solved?"
Sure, I personally may quote an hourly rate. However usually I personally do not.They'd be shocked. Because I have been doing what I personally do forabout thirty years, so I personally can typically write a brochure in "recordtime," which would not pay me enough to stay in business.
So I personally do not charge an hourly rate. I personally charge for our "smarts"-- our knowledge and experience. And if the project rate isin the client's budget, they are willing to pay it.
However how'd you like to get out of the piecework businessaltogether? I personally know I personally would!
That's why lots of people take the chance of commissionedsales. That is, they sell something and then get paid acommission--no salary. And a select few programs, like Mary Kay,are two-tier commissioned sales--meaning you get commissionson what YOU sell AND you get commissions on what your"downline" sales force sells.
So you and your underlings go out and beat the pavement,considering new and returning customers to sell makeup to.You as well keep your eye out for even more sales reps who wish tojoin your team, too. You'd never think of advertising yourproduct in the newspaper, would you? No, because Mary Kay isdirect sales.
Well, the online globe of marketing has taken this a littlefarther. It's called affiliate sales.
A select few programs pay one-tier and a select few pay two-tiercommissions. It's basically the equivalent as Mary Kay. However what'sdifferent is that usually you're being paid for "electrons"instead of makeup.
Someone writes an ebook that you decide to sell for themthrough your website. You put it higher for your store, and thenyou forget it. Each when in awhile, someone buys it and youget a commission. Maybe you've recruited others through youraffiliate return sell the equivalent product. They put it higher ontheir website and produce sales. You get a commission eachtime you sell the product AND each time your downlineaffiliate sells the product.
AND you have the option to advertise the product applying pay-per-click campaigns on Google and Overture (and moreplaces). You write such a very good ad that tons of people clickon it and visit your website. Because you have such awow sales page for the product, let's say that half thepeople acquire it when they visit.
Today you're cookin'!
You also advance your lookup engine rankings--meaning youdo all the right things and each time someone searches onyour keywords, you come higher on the 1st PAGE of look forresults. So even more people visit your website.
And while they are there, they can purchase something or even not.Or even, they may see a Google ad that interests them and clickoff to someone else's site.
You got it! You produce money on that, too! And after awhile,your website becomes your product.
At present you wish to add even more revenue streams to your business(firing each demanding client you have and replacing thatrevenue with something else...would not that be outstanding?!!?).So you write your have ebooks or even nifty little programsproduct that you are able to sell the equivalent way you sell morepeople's electronic products, as well as through an ezine. However this time YOU KEEP ALL THE MONEY. Because it's your product.
Unless, of course, you recruit affiliates to sell yourproduct for you. And who would not? It gets your product outto LOTS even more people. So you have to pay them forty percent of thesales cost. What does it cost you? Zip. 0. Nada. It'sjust electrons.
You did all the act higher front, so you are able to collect the moneyacross and across and across as sales are processed.
THAT'S PASSIVE INC0ME!
Lois Carter Fay, APR, is a 30-year veteran in the P.R. and marketing field. She at present produces 3 marketing ezines, Brainy Tidbits, Brainy Flash, and Success Secrets of Women Entrepreneurs. All are free.
Visit http://www.MarketingIdeaShop.com or even http://www.WomenMarketing.com to subscribe and claim your free favorite report.
Article source: http://www.topiccenter.com/Internet-and-Businesses-Online/Affiliate-Revenue/